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How to Create and Market a Children's Book App
Saturday, October 27, 2012 from 10:00 AM to 5:00 PM (PDT)
San Francisco, CA
RipplFX and Karen Robertson, author and award-winning book app creator, present a must-attend workshop for anyone considering turning stories into digital media. This practical course looks at the opportunities and business potential for children’s writers and illustrators to transfer their books into an App format. The workshop is a "how to" that provides a step-by-step, proven process, and covers:
- Determining what kind of digital book your story should/could be
- Creating your brief
- Selecting a developer
- Finding a narrator
- Information on illustration, sound and music
- The decisions involved
- Marketing your app
- Results you can expect
The workshop focuses on Apple devices (iOS) and the App Store, but is applicable to Android Apps as well. Participants are welcome to bring their iPhones, iPads or iPod touch devices with them.
- Understand the difference between eBooks and Book Apps to determine which is best for your work
- Know how to prepare your book or story to be a book app
- Understand the steps involved with creating a book app and what you need to do next
- Know how to find the right outsourcers and suppliers including a developer, narrator, illustrator and more
- Develop specific strategies for marketing
- Understand the numbers: how to budget, sales expectations and more
- Become aware of legal and rights issues
This workshop will sell out quickly! Purchase your tickets early!
10:00 – Registration
10:15 – 10:30 – Why Turn Your Book into a Book App?
Karen Robertson, Digital Kid’s Author
10:30 – 11:00 – What Makes a Great Book App and Trends We’re Seeing
Carisa Kluver, Digital Storytime
11:00 – 11:30 – The Book App Process and How to Create Your Brief
Karen Robertson presents how to assess your story, book or content and determine what your app can be and explains the step-by-step process you can follow to make your project happen
11:30 –12:15 - Creating Your Assets - Illustrations, narration, sound and music
Karen Robertson shows you how to make decisions about illustrations, narration, music and sound and then reveals how to find these resources!
12:15 – 1:15 Lunch and Networking (Lunch will be provided)
1:15 – 1:45 – Demystifying How to Choose a Developer
How to decide the type of developer you need and then find them! 5 things to look for and 5 mistakes to avoid.
1:45 – 2:00 – Numbers and Legals
Understand how to budget for your app, what type of sales to expect and what legal issues to be aware of.
2:00 – 2:30 - How to Market Your Book App – The Best Techniques are Free
“Built isn’t Bought” and marketing is critical to finding readers for your story. Good news, some of the best marketing techniques are free!
2:30 – 3:30
Author/Artist Panel and Q&A – The 5 Things I Wish I’d Known…
Meet traditionally published and self published authors who have turned their books into book apps. Moderated by Seth Socolow, Founder of the SF AppShow.
- Story Magician Marsha Diane Arnold is the published author of 11 picture books and is an international speaker and writing workshop leader. Her book app, Prancing Dancing Lily, will soon launch from RipplFX. www.marshadianearnold.com
- Painter and author Alex Beard's critically-acclaimed, best-selling Tales From the Watering Hole collection of illustrated children's picture books, and his series of Impossible Puzzles for adults have become the inspiration for a unique body of products created to extend the dialogue between artist and consumer. www.alexbeardstudios.com
- Author of the award-winning story book app and book, Penelope the Purple Pirate, Melissa Northway is a well-known and respected book app author and consultant. She has three more storybook apps coming out this year. www.melissanorthway.com and www.dandelionmoms.com
3:30 – 4:00 – Final Q&A
4:00 – on Networking
This workshop sells out quickly! Purchase your tickets early!
About Karen Robertson:
Karen Robertson is an international speaker and lecturer on how writers can turn their stories into book apps. She's the author of two eBooks, "Author's Guide to Book Apps" and "How to Market a Book App" and blogs at www.digitalkidsauthor.com. Her first book app, "Treasure Kai and the Lost Gold of Shark Island" has garnered numerous accolades:
- “Best in Category for Apps” at the New Media Film Festival, San Francisco, November 2011
- Digital-Storytime.com’s "Top 10 Most Original," April 2011, (http://digitalmediadiet.com/?p=278), "Top 10 Most Innovative Use of Interactivity,” May 2011, (http://digitalmediadiet.com/?p=434), and "Top 25 Most Essential Children's Book Apps," July 2011, (http://digitalmediadiet.com/?p=574),
- Selected as a Top 150 Children's App by AppStarPicks.com.
- #5 Download paid book in the US App Store, May 2011.
- #3 Download paid book in the Australian App Store, Sept 2012.
Karen Robertson has presented workshops for:
- SCBWI Australia/New Zealand Conference
- Australian Society of Authors
- Children’s Book Council of Australia
- Children’s and Young Adults Writers’ Conference
- Colleges in Australia and the U.S.
When & Where
RipplFX Mobile Media
RipplFX is a transmedia production and mobile app development company designing content delivery strategies for the publishing, education and entertainment industries across multiple platforms. To learn more, visit www.ripplfx.com.